The new feature allows the ad to display while the CTA (call-to-action) button on, in place of the standard Learn More or Sign Up button, moves directly to Messenger. When the user hits “Send Message,” the conversation moves directly into Facebook Messenger and begins with a structured message built by TCM ProLeads McHale Marketing Digital Agency for the client, thanking the user for inquiring about the deal, then letting them know that a real human will be in touch with them soon with more details.
During the process, Messenger is used for collecting some information about customer and additional details which will help your company respond to the user’s needs and move them into an inbound call and sale.
Within 1 hour of turning on this campaign, we received 38 inbound Messages from users and captured 2 sales in the first 3 hours of the campaign launch. We now receive about 100 messages per day at approximately 83 cents per user’s first inbound Message. The cost of a Messenger conversation was roughly equal to that of obtaining a “lead,” but with a 100% contact rate initiated by the user.